Gore launches greenhouse gas campaign

Al Gore is launching a three-year, $300 million advertising campaign to try to reduce greenhouse gas emissions.

"The options available to civilization worldwide to avert this terribly destructive pattern are beginning to slip away from us," Gore said.

WASHINGTON -- Former U.S. Vice President Al Gore is expected to kick off this week a three-year, $300 million campaign to call for reductions of greenhouse gas emissions.

The Washington Post reported Sunday that the Alliance for Climate Protection's "we" campaign will use the Internet as well as television spots to try to increase U.S. awareness of global climate change.

"This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public's sense of urgency in addressing this crisis," Gore told the newspaper.

To support the cause, Gore has devoted all his proceeds from the Oscar-winning documentary "An Inconvenient Truth," the best-selling companion book, his salary from the venture capital firm Kleiner Perkins Caulfield & Byers and prize money from his 2007 Nobel Peace Prize, the Post said.

"The options available to civilization worldwide to avert this terribly destructive pattern are beginning to slip away from us," Gore said. "The path for recovery runs right through Washington."